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The Un-Retweeted Masses | Business

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The Un-Retweeted Masses
Business, News

If you’re a Twitter user who is discouraged by the lack of retweet and reply action happening… you’re not alone.

According to Sysomos, a maker of social media analysis tools who looked at 1.2 billion tweets over a two-month period, 71% of all tweets produce no reaction in the form of replies or retweets. In fact, most replies and retweets happen in the first hour after a tweet has been published — 96.9% of replies and 92.4% of retweets happen within those first 60 minutes. There’s only a 5.97% chance for getting a retweet in or after the third hour, and just a 2.22% likelihood you’ll garner a reply in that time.

Sysomos’ findings also show that retweets are an especially rare commodity: only 6% of all tweets produce a retweet. And, even if you’re lucky enough to get a response, 85% of tweets only get one.

Of course, the more influence and followers a user has, the more these numbers change, but, in general, this low level of interaction indicates there’s a lot of conversation not happening in the Twittersphere. Some may argue this proves tweets are little more than e-babble.

I’m not so sure.

I personally find Twitter incredibly valuable for the amount of news, event information, community updates, and general industry tips and learning opportunities that come through my follower stream. While I perhaps retweet and reply less than I should, it certainly doesn’t mean I’m not paying attention.

Twitter is the king of the instant update, a place that celebrates the “now.” Retweets and replies inherently look at the past, reacting to old information. Yes, spreading your message has great value, but maybe it’s not everything. Perhaps the lack of response is more indicative of the platform’s strength than a weakness to be concerned about.

That said, it’s always nice to see someone resend one of your tweets out into the world.

What do you think? Is Twitter about conversation or information…or both? What do you find most valuable?

(Image from Sysomos)

Business, News